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I’ve been keeping an eye on the Infolink in-text advertising stats since I implemented it on my blogs earlier this month. I’m pleased to say that people must be finding some value, because there have been a few clicks. Even better, the clicks are spread across the different blogs, so I know that it’s not someone simply clicking on things here. I have run into a problem trying to get it to work on www.LadyAshburnhamPickles.com for some reason. I suspect that the theme might be interfering with it, which is a shame because I think that site would be perfect for in-text advertising. I would try using a different theme, but I actually have that site looking pretty much like how I want it to look, so I’d prefer not to screw with it at this point.
I have also scaled back the number of in-text links once I finally discovered that was an option, so the blog no longer looks like a chaotic mess of links. It should be a little easier to read, which really… is the point. The advertising is nice, but I suspect that it will be sometime next year before I’m able to get that first payment into my PayPal account. But that’s ok… slow and steady wins the race…
Rather than go completely stir-crazy in bed, I’ve been spending some of my time working on Write-Click projects. Seems like a better use of my time than watching episode after episode of TV shows. Don’t get me wrong… I’m still watching some (when my roomie isn’t hogging the TV for his Football game… zzzzzzzzzzzz) but I’m fine with working on some of the projects that have been building up.
So last week I completed work on my first micro-niche site CureBrokenHeart.com. Since then, I’ve watched the page tumble from Page 2 on Google search results to Page 7. I’m not really sure what happened, but that’s fine. I’m working on it. But I thought that I would try something a little different, and turned to Google AdWords.
Google AdWords is the opposite of Google AdSense. AdWords are the advertisers who buy space from Google that gets displayed as AdSense ads on websites and search results. I’ve never worked with AdWords before, but I thought that I wanted to give it a try. At some point I’m going to have to figure it out, because I can’t be successful online without a mixed strategy.. and advertising is obviously part of it.
So I purchased $50 worth of advertising, and set up my daily limit to be $10. I realize that’s peanuts, but this was essentially a homework assignment. I fully realized that my $50 was probably going to be lost, and I was right.
It didn’t take long for my $10 daily limit to reach its cap. With thousands of impressions over the Google network, the clicks came in. Unfortunately, when I looked at the traffic patterns, as far as I can tell, the majority of people did not stick on the website and explore what was there. There were a few that did. But not many. And I suppose that is normal. As they say, you have only seconds to gain someone’s attention, and just because they came to the site doesn’t mean that they saw anything there that interested them in those few seconds. Of the ones who did look around, there were no sales. I expected that as well. Certainly would have been nice, but the numbers were too low to really warrant a sale. The idea of the micro-niche site is to draw the user from organic search traffic, not PPC advertising. So someone who saw the website in Google after typing “Cure Broken Heart” is more likely to buy the product than someone who was on another website and saw a Google AdSense ad saying “Broken Heart? Click here to cure it!”.
It’s all about marketing, and it’s something that I have to get better at. Building a site isn’t good enough… you have to get it out there, and in such a way that it gains the attention of the target audience… or else it’s just useless…
I have to get better.
February 14th. Valentine’s Day. It’s interesting to look at the different blogs and tweeps I follow, and read how each one views today. As expected, it’s all over the place. Some people are truly in love, and this is a very special day for them. Others avoid it like the plague. I feel like I fall somewhere in between.
Last week I launched my first micro-niche site. I’ve been following an online course on building affiliate product sites, and for my first niche site, I decided to go with something from the heart. The broken heart. Yeah yeah.. I know what you’re probably thinking, but trust me… I did my research.. there are enough people searching Google every month for the keywords “cure broken heart” to make it worthwhile as a homework assignment.
If you’re unfamiliar with the concept of a micro-niche site, it goes something like this. You choose a long-tail keyword phrase that has enough Google searches, an available .com domain name, and a suitable affiliate product to promote. The idea is to make the site Google-friendly, so that it ranks well in the search engine results. Since people are already searching for that term, you don’t need to advertise your site. (You can, but you don’t need to) I’ve watched my site move from page 3 of Google, to the top of page 2 in the search engine results. So I’m very happy with that, and will continue to watch it (hopefully) climb. And because the people who come to your site are already looking for something before they even get there, they are more likely to click the affiliate link that you are promoting. They have buyer intent before they even get to your site because they are actively searching for ways to cure their broken heart. To the person who stumbles onto the site by accident (or if you click over to see it) it is extremely unlikely that they will even click the affiliate link, much less actually purchase the product. And that’s fine. That’s not the target audience of a micro-niche site. The site is meant to address one set of keywords that are actively being searched for, and suggest something that may or may not be of interest to the reader. Simple as that.
Last night I re-activated my Blue Mountain membership, so I could send some Valentine’s Day e-cards out to some people. I used to use Blue Mountain when they were free, and then stopped once they moved to a pay model. Well, it’s impossible to find any decent free e-cards anymore, so last year I signed up with Hallmark online. They are considerably cheaper than Blue Mountain, but their selection of e-cards is surprisingly small. I didn’t bother to renew my subscription with them. So for the next year, prepare to receive e-cards courtesy of moi and Blue Mountain.
In the end, it didn’t matter. My efforts were met with the obligatory *delete* button, and everyone went on their merry way again. I lost too much sleep last night.
But I did manage to get my first set of instructions out to my new virtual assistant on another project that I’m working on. So it was not a total waste of my time.
I’m so glad this day comes around only once a year…