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Old Spice Marketing Campaign

Published July 14, 2010 - 1 Comment

A couple of weeks ago I mentioned the hilarious Old Spice commercial that I was forced to sit through before my movie started.  Since then, I’ve noticed a brand new one on TV.  While I don’t find it nearly as funny as the original, it’s still much better than most of the garbage that appears on TV.

Then yesterday I noticed a tweet from someone I follow locally who mentioned loving the commercials and YouTube videos.  At first I assumed that she was referring to the commercials being posted on YouTube.  Then I noticed that she was following someone on Twitter called @OldSpice.  When I clicked the link, I discovered a whole new world… a huge social media marketing campaign revolving around the Old Spice man from the commercials!

I started to watch some of the YouTube videos.  Many of them are hilarious!  But what makes them special is that they are interacting directly with people who have posted comments or questions via social networking sites like Twitter and Facebook.  These videos are personalized responses, and not just canned marketing blurbs.  It’s amazingly refreshing!  (Although a little overwhelming to see so many tweets flooding in)

I think that it’s a fantastic idea, and I really hope that other companies take note!  It’s getting a lot of attention.  Here are just two examples of the 177 (and growing rapidly) videos.  I think that I’m going to have to start making a list of my favourites!  🙂