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Customer Satisfaction Survey: Sobeys

Published June 13, 2012 - 3 Comments

I’ve always heard that it’s good to fill out those online surveys at the bottom of your sales receipts because your chances of winning something are relatively good.  In the case of Sobeys, who can’t use $500 in free groceries?  I know I can!

So I sat down to fill it out a few minutes again.  After the 10th page of rating from 1 (Very Dissatisfied) to 10 (Very Satisfied) my latest experience in their deli/meat/produce/fish/ethnic food department I began to realize why so few people fill these things out… or if they do, they probably don’t read the questions anymore, and simply click buttons in a hope of finishing the survey before they fall asleep at their computer.

Then I hit the page that asked my opinion of Sobeys as a company, whether their goals were in line with my own, whether I felt they valued me as a customer…  really?  Sobeys is a corporation… as much as I would like to pretend that they value me as a customer, I know they couldn’t give a rat’s ass whether I shop there or not.  But then came the question that really set me off.

I can not imagine my world without Sobeys.


Until then my answers had been pretty good..  7-9…  But as soon as I read that statement, I didn’t even hesitate.  I immediately clicked 1.  STRONGLY DISAGREE.  They should have stopped there, but the next page was one where you got to express yourself.  There goes my chance at a $500 gift card…

“I can’t imagine my world without Sobeys”    What kind of question is that?  I like Sobeys stores.  I’ve always shopped at Sobeys… but “I can’t imagine my world without Sobeys” seems a little pompous and insulting… I’m sure that this question comes from the company in charge of the survey and NOT Sobeys… it’s embarrassing.

I’m still annoyed by that one.